From start to finish I litigated hundreds of cases that involved allegations of “soft IP” infringement – trademark, trade dress, copyright, design patent, right of publicity, or unfair competition – false or deceptive advertising, and breach of contract.
Whether I represented the plaintiff or the defendant in a given case, I found that I preferred mediating with mediators who already knew the area, not generalists who said they could mediate any kind of case.
I believe that my value to both you and your adversary comes not only from my dispute resolution skills, but from my having been in your exact shoes for decades litigating exactly the same kind of case.